Delicious coffee. Positive Impact.
We are a values-driven coffee roastery based in Margate, Kent. We exist to bring you delicious coffee experiences in a way that improves livelihoods and protects our environment.
We believe that businesses can and should be forces for positive change and there is plenty to improve within the coffee industry. And that’s why the Curve brand and company culture is built on one idea:
Small Business. Big Impact.
Why? Because everything we do, every decision we make is about making things better for every person in the supply chain. From the producers we partner with, to our team, and finally our customers.
We strive to work in a way that allows us to produce excellent, seasonal coffees that protect livelihoods and the planet.
We may be small, but our methods mean we can have a positive impact in every aspect of our business.
Jerry - Siruma’s (our exporting partner in Colombia) argonomer with Don Baltazar of Finca La Mateguadua in San Lorenzo, Caldas, Colombia.
Our story
How it all started? Out of curiosity and love for delicious coffees.
Tereza and Jon first met working in a small coffee roastery in London. This was after several years working in various areas of the coffee industry. Tereza began her coffee journey as a part-time barista whilst studying and quickly fell down the rabbit hole. Becoming a barista trainer and later finding herself volunteering at a Brazilian coffee farm. Her true passion now lies in responsible coffee buying, ethical marketing and improving our part within sustainability across the supply chain. Jon was first introduced to speciality coffee in Sweden, working in a high-end coffee equipment store, surrounded by passionate coffee professionals driving the local speciality coffee scene. Eventually pursuing a career in roasting after moving back to the UK and now being our head roaster and the key person responsible for ensuring we're constantly pushing to better consistency and quality of our roasting.
When in early 2026 the opportunity came to purchase a second hand roaster, we decided it was time to start our own venture outside of London and our heart was set on the vibrant seaside town of Margate. We wanted to bring more delicious coffee to Kent (Jon’s home county), better not only for drinkers but also producers and the planet. And Curve was born at the back of Margate cafe. Around a year later, we added a cafe premises to our operations. A place where we could meet with our local community face to face and showcase all the wonderful coffees we get to work.
Fast forward to 2024, we still run both sides of our operations, now in larger and improved premises. Our teams, both in the roastery and cafe, have grown to the current total of 9 full-time and 4 part-time team members. We’ve established and are continusly strengthening our wonderful customers bases in Kent, London and around the UK. whilst constantly working on refining our sourcing practices and operations.
Our big ambition? To build a truly sustainable coffee business where everyone can thrive.
We love that we're lucky enough to enjoy the constantly increasing quality of coffee that's being produced around the world, but it's important to acknowledge that growers constantly face countless hurdles, present in virtually all coffee producing communities we've come across. Majority of coffee world-wide is produced by small-holder growers in the global south, they are the ones on whom our industry hugely depends on. Yet, only a small fraction of the value generated by the coffee industry globally currently benefits those in producing regions, with the vast majority of profits being enjoyed within consuming countries. Simultaneously, growers have to grapple with so many challenges of volatile market prices, climate change and unexpected weather patterns, increased cost of inputs, rural to urban migration and lack of labour to pick coffee to name a few. We believe in doing our part to challenge the power balance in the coffee world, starting with improving value for those who produce it.
Delivering consistently great quality of coffee is at the heart of what we do and at the same time we also see it as our duty to act as a reliable and ethical market partner to those who produce it. Quite plainly, without them and their work we don’t have a business. So we are committed to investing in equitable supply chains and fostering long-term buying partnerships, paying better prices for the coffees we buy and supporting projects that contribute to sustainable local development in order to build a future where everyone in coffee can thrive. Of course this is only possible if we also look after our team and the planet in the process and so we are constantly looking at ways to better support our team and improve our impact on the environment both in our own operations as well as our coffee sourcing.
Huge thank you goes to you for being here, and helping us achieve this goal by ordering and sharing our coffees. We hope you enjoy the brews!
Our approach
It’s all in the details. At every stage of the business we focus on little ways we can make things better.
Making things delicious and responsibly sharing origin stories
We fell in love with coffee for its amazing flavour diversity and we love showcasing coffee from different producing regions throughout the year. Rather than blending coffees we prefer to focus on refining our roasts to bring out the potential each coffee holds within and showcase the range of coffees, their distinctive flavour profile, whether they are regional group lots or individual producers' micro-lots. As a roaster we take on a very privileged role within the coffee supply chain - standing between the producers who grow coffee as an organic agricultural product and those who enjoy preparing and drinking it as a beverage, be it professional baristas or home enthusiasts. Our goal within this role is not only to make the experience of baristas and consumers exciting and delicious but also to truly honour and elevate the work of coffee farmers. We want to responsibly share their inspiring stories and contribute to ensuring their equity within the supply streams.
Improving social equity and economic sustainability within our supply streams
This means working toward dismantling the colonial power dynamics that still exist within the coffee supply chains, and treating producers as equal partners. We believe that we need to start by matching the coffee quality and associated production cost with adequate prices paid at farm level. Over the recent years we have pivoted our sourcing and committed to purchasing the bulk of our coffees from the same communities of small-holder farmers, and in some case individual producers, year after year and from places where our purchasing contributes to positive local development. For this we work closely with carefully selected and impact-driven exporter and importer partners to build resilient supply chains that prioritise growers and improving their livelihoods. Together we need to ensure that coffee farming is not only a viable income source for the millions small-holder farmers currently responsible for most of the world’s coffee production but also an attractive and profitable prospect for younger generations.
Looking after our planet
When it comes to improving our environmental impact and carbon footprint, the first thing we need to pay attention to is our roasting plant and operation. Whilst it is currently not viable to use other fuel than gas for the volume we produce, we have purposefully invested in a state of the Loring Smart roasting machine which uses an air recirculation system and makes the use of fuel as efficient as possible. We are actively searching to find a suitable renewable biogas alternative to the propane we currently use as the fuel for roasting. All our packaging is currently made of post-consumer recycled plastic material which can be recycled in soft-plastic streams (Code 4) collected in all larger supermarkets. We have decided to use this rather than compostable materials due to the lack of commercial composting facilities available to the vast majority of our customers here in the UK.
Everything is a constant work in progress and we are always learning and working to improve our practices.
